Post by amirmukaddas on Mar 14, 2024 1:19:05 GMT -5
Only a few days ago we started talking to you about the psychology of colors and the importance it holds in the communication and positioning strategy of any brand on the market. But let's now try to delve further into this topic, focusing on the meaning associated with each color and the consumer perceptions associated with them. In fact, in our new post for Pop Up Magazine we will talk to you about colors and their unconscious meaning in the consumer's mind. The psychology of colors: the meaning underlying the colors most used in branding strategies So let's now find out what the meanings underlying the main colors are and which brands have decided to embrace their meaning in their branding communication. Blue color meaning Symbol of harmony and balance, as well as calm, the meaning of the color Blue , according to the "garden of the illuminated" blog, is linked to relaxation and balance in the emotional sphere. It is a color that has the tendency to relax the body and remove the sense of anxiety . It is also linked to wisdom, marrying very well with the fundamental characteristics of a social network on which one has to spend a lot of time (for example Facebook) or on a television channel (FOX), or simply on electronic devices (Samsung, Intel, HP).
Do not underestimate the fact that this color gives a visual perception of safety and solidity. In fact, over the years, for this reason, the color blue has been widely used by brands linked to finance, banking or transport, as in the case of car manufacturers (for example BMW or Ford or Volkswagen). Red color meaning The color red is instead mainly associated with blood and therefore with the vital energy , both mental and physical, that flows within us. This color thus helps to fight negative energies, instilling extraordinary strength, both psychic and motor, ultimately symbolizing the Denmark Telegram Number Data extroversion and willpower inherent in each of us. Furthermore, red stimulates creativity and increases our ability to self-preserve. It is therefore not surprising that it was chosen by important brands, including Netflix, Coca-Cola, H&M, Pirelli: brands that are extremely different from each other but united by the pace given to their communication and in their way of approaching consumers on the market. Ultimately, the color red expresses vitality, spirituality, strength and passion, also being linked to the strongest feeling in the world: love. Green color meaning The color Green instead symbolizes perseverance and superior knowledge.
This color exudes a sense of balance and harmony with the environment around us. It also transmits love for everything related to the world of nature, promoting the right contact with it. Furthermore, on an unconscious level it releases a feeling of calm and emotional well-being: this explains the choice of brands such as Starbucks, Subway, Eleven, and Heineken, to choose this color in their branding strategy. Meaning of yellow color Yellow is a symbol of sunlight and vital energy. This color has the ability to regulate heart rate and blood pressure. Yellow also promotes social extroversion and the ability to concentrate. This strong and positive meaning has led brands such as McDonald's and IKEA to introduce it into their corporate communication.
Do not underestimate the fact that this color gives a visual perception of safety and solidity. In fact, over the years, for this reason, the color blue has been widely used by brands linked to finance, banking or transport, as in the case of car manufacturers (for example BMW or Ford or Volkswagen). Red color meaning The color red is instead mainly associated with blood and therefore with the vital energy , both mental and physical, that flows within us. This color thus helps to fight negative energies, instilling extraordinary strength, both psychic and motor, ultimately symbolizing the Denmark Telegram Number Data extroversion and willpower inherent in each of us. Furthermore, red stimulates creativity and increases our ability to self-preserve. It is therefore not surprising that it was chosen by important brands, including Netflix, Coca-Cola, H&M, Pirelli: brands that are extremely different from each other but united by the pace given to their communication and in their way of approaching consumers on the market. Ultimately, the color red expresses vitality, spirituality, strength and passion, also being linked to the strongest feeling in the world: love. Green color meaning The color Green instead symbolizes perseverance and superior knowledge.
This color exudes a sense of balance and harmony with the environment around us. It also transmits love for everything related to the world of nature, promoting the right contact with it. Furthermore, on an unconscious level it releases a feeling of calm and emotional well-being: this explains the choice of brands such as Starbucks, Subway, Eleven, and Heineken, to choose this color in their branding strategy. Meaning of yellow color Yellow is a symbol of sunlight and vital energy. This color has the ability to regulate heart rate and blood pressure. Yellow also promotes social extroversion and the ability to concentrate. This strong and positive meaning has led brands such as McDonald's and IKEA to introduce it into their corporate communication.