Post by account_disabled on Mar 6, 2024 1:47:24 GMT -5
customer acquisitionFinding new customers is a crucial objective for business growth; however, it is essential to retain existing customers. Solid and profitable collaborations can generate new business opportunities. The choice of resources to allocate to customer acquisition and retention depends on a series of variables, which we will explore in depth in this article. Read on to learn more! The difference between customer acquisition and retention To acquire new B2B customers , a complex process is required that should involve both the marketing department and the sales force .
For it to be effective, it is best to dedicate the necessary time and Germany Phone Number resources to each of the commercial phases : knowledge of the prospect investigation and assessment of needs skills analysis actual negotiation B2B customer retention is nothing other than the loyalty of acquired customers, which is generated through the development of a tailor-made structured path and allows companies to maintain a competitive advantage over the competition. What are the prerequisites for the effectiveness of both activities? Marketing, sales and customer service techniques have evolved to be able to seize every opportunity, in terms of acquiring new customers and satisfying current ones. At the basis of effective commercial and loyalty strategies, we find a cutting-edge model that integrates the activities of the different departments into a single approach.
In the video we propose, you will find a description of the flywheel, a natural evolution of the sales funnel that sees existing customers as the main source of turnover. Their satisfaction attracts new prospects, both through word of mouth and thanks to the reputation and authority of the company, consolidated by digital marketing activities. As we saw in the video, clearly dividing marketing, sales and customer service strategies can no longer guarantee sustainable growth. Download the ebook On the contrary, aligning the different company departments places the customer at the center of attention and processes. With the flywheel model , a virtuous circle is fueled : Profitable relationships increase brand strength the company reputation is strengthened new business opportunities are generated Now that we know that business development and customer loyalty depend on a shared and integrated business strategy , let's find out what to prioritize. Customer acquisition drives business growth Attracting customers is essential to increasing company turnover .
For it to be effective, it is best to dedicate the necessary time and Germany Phone Number resources to each of the commercial phases : knowledge of the prospect investigation and assessment of needs skills analysis actual negotiation B2B customer retention is nothing other than the loyalty of acquired customers, which is generated through the development of a tailor-made structured path and allows companies to maintain a competitive advantage over the competition. What are the prerequisites for the effectiveness of both activities? Marketing, sales and customer service techniques have evolved to be able to seize every opportunity, in terms of acquiring new customers and satisfying current ones. At the basis of effective commercial and loyalty strategies, we find a cutting-edge model that integrates the activities of the different departments into a single approach.
In the video we propose, you will find a description of the flywheel, a natural evolution of the sales funnel that sees existing customers as the main source of turnover. Their satisfaction attracts new prospects, both through word of mouth and thanks to the reputation and authority of the company, consolidated by digital marketing activities. As we saw in the video, clearly dividing marketing, sales and customer service strategies can no longer guarantee sustainable growth. Download the ebook On the contrary, aligning the different company departments places the customer at the center of attention and processes. With the flywheel model , a virtuous circle is fueled : Profitable relationships increase brand strength the company reputation is strengthened new business opportunities are generated Now that we know that business development and customer loyalty depend on a shared and integrated business strategy , let's find out what to prioritize. Customer acquisition drives business growth Attracting customers is essential to increasing company turnover .