Post by account_disabled on Jan 24, 2024 1:29:29 GMT -5
Having an email with inbox 0 is everyone's dream. But often the emails we want to read remain unopened. Not because they are unimportant, but because during the day we are so often distracted that they get lost in the inbox. You can increase the open rate of emails by resending them only to people who haven't opened them. Make sure to put engaging content in the subject line to get better open rates. After two days, create a new segment that only includes those who haven't opened the email. Rewrite your subject from a different angle and you'll see a significant increase in open rate. Build effective B2B email marketing Example: Sendpulse customers resend email campaign Sendpulse has shared a case study from a customer who tested resending. The first time the opening rate was 13.08% . The retargeting campaign had a 6.96% open rate. So, the campaign captured a total opening rate of 20.04% , exceeding the 15% that is considered a good open rate. With this minimal effort, this is a strategy worth testing. Strategy #4: Native Ads A native ad offers the opportunity to send your story to an already engaged audience that is ready to discover information related to their interests.
Add to that the ability to add new targeting and campaign optim B2B Email List ization parameters, and native ads are among the best investments you can make. Learn more about them . Example: Boomerang for Gmail increased Lead Generation & Conversions Boomerang created a landing page that prioritized content. The pages were focused on the story and a powerful CTA encouraging the product download was only displayed at the bottom of the page. The Boomerang campaign brought some impressive results, around 3,500 leads and a conversion rate of more than 5%. The company reduced conversion costs by 52%. Strategy #5: Campaigns with influencers The power of a publicly respected influencer can do wonders for a brand. One industry where influencer marketing really shines is that of travel agencies. More than 40% of millennials consider a destination's Instagram presence as a key factor in choosing it. It makes sense to be able to use the power of an influencer who has thousands of followers to promote your travel brand or desired destinations.
Example: Partner with a travel blogger If you choose the right influencers and build a good campaign, you should see thousands of page views every time it goes live, resulting in new customers being acquired. Franceska Jace is an Albanian influencer, who has already opened her own travel company, which she often advertises on her page with 267K followers. Strategy #6: Using CPC in Facebook Ads When you see a post with a lot of reactions, you naturally become curious to learn more. Your audience will react the same way when they see your Facebook ads with multiple reactions. To put this strategy into practice, create a post and display the ad to a specific audience consisting of website visitors or Facebook page fans. Place ad copy and ask visitors to comment their thoughts. Not everyone will have time, but most will respond. Customer acquisition costs for this are low, but create high engagement. Example: Growth Pilots tests for seeding engagement Experiments conducted by Growth Pilots for three of their clients saw improvements in every metric, with CTRs (click-through rate) increasing and CPCs (cost per click) decreasing. ) of CPAs (cost per acquisition, cost of profit) .
Add to that the ability to add new targeting and campaign optim B2B Email List ization parameters, and native ads are among the best investments you can make. Learn more about them . Example: Boomerang for Gmail increased Lead Generation & Conversions Boomerang created a landing page that prioritized content. The pages were focused on the story and a powerful CTA encouraging the product download was only displayed at the bottom of the page. The Boomerang campaign brought some impressive results, around 3,500 leads and a conversion rate of more than 5%. The company reduced conversion costs by 52%. Strategy #5: Campaigns with influencers The power of a publicly respected influencer can do wonders for a brand. One industry where influencer marketing really shines is that of travel agencies. More than 40% of millennials consider a destination's Instagram presence as a key factor in choosing it. It makes sense to be able to use the power of an influencer who has thousands of followers to promote your travel brand or desired destinations.
Example: Partner with a travel blogger If you choose the right influencers and build a good campaign, you should see thousands of page views every time it goes live, resulting in new customers being acquired. Franceska Jace is an Albanian influencer, who has already opened her own travel company, which she often advertises on her page with 267K followers. Strategy #6: Using CPC in Facebook Ads When you see a post with a lot of reactions, you naturally become curious to learn more. Your audience will react the same way when they see your Facebook ads with multiple reactions. To put this strategy into practice, create a post and display the ad to a specific audience consisting of website visitors or Facebook page fans. Place ad copy and ask visitors to comment their thoughts. Not everyone will have time, but most will respond. Customer acquisition costs for this are low, but create high engagement. Example: Growth Pilots tests for seeding engagement Experiments conducted by Growth Pilots for three of their clients saw improvements in every metric, with CTRs (click-through rate) increasing and CPCs (cost per click) decreasing. ) of CPAs (cost per acquisition, cost of profit) .